Client: Beyond Sleep
Location: Central, Hong Kong 
Project Type: Retail 
Year: 2021
Editects:


The journey of Beyond Sleep

“Descend into Beyond Sleep and you’ll be transported through the ‘Tunnel of Dreams’ – inspired by the calming sensation of drifting, nearly weightless, as if in a vast expanse of water. At the entrance you’ll find a full-sized schematic ‘Mattress Wall’ which celebrates our strongest conviction – that a well-crafted bed is as much about science as it is luxury.

Begin your journey to quality sleep by browsing through our ‘Material Library’, a repository of the yarns and natural fibres that are at the foundation of all our products. These seemingly humble materials are a recurrent motif: part of the very fabric of our surroundings. Overhead and at almost any vantage, you’ll see our ’Seeing Bowl’ – with audio-visual lighting that perpetuates the relaxing sensation introduced at the beginning of your arrival.

We always encourage our customers to immerse themselves in the ‘Sleep Pod’, a signature offering at Beyond Sleep: open to all and a driver of our in-store experience. Offering a unique multisensory setting in which to sample our products first hand – the first of its kind in Hong Kong – the Pod is a haven of peace and privacy – situating your bedding and mattress of choice in a controlled environment replete with the latest in smart home technology. Whether it’s light, temperature or musical volume, our sleep specialists are able to adjust a range of factors in the environment to ensure you really get a feel for our products.

Following a restive spin in the Sleep Pod, we invite you to find us at the ‘Pillow Bar’: our wink and nod to the craft of mixology, stocked here with a different kind of restorative elixir. Propped up at the classic bar-style counter, customers are encouraged to browse an extended menu of our pillows – consisting of more than 30 different styles from a selection of brands. Our specialists brew a range of relaxing, sleep-enhancing teas to accompany all this varied ‘pillow talk’.” by Beyond Sleep.